21 Jul UNdo, UNcomplicate, UNdesign: 2014 LELO UNdesign award – Deconstruct Design to Reconstruct Connection

Since 2003, Swedish designer brand LELO has transformed the intimate lifestyle industry, and with it, peoples’ perception of sensual massagers.

The Challenge

Deconstruct Design to Reconstruct Connection

LELO is challenging designers all over the world to go back to design’s roots, to undesign something and conceptualize something original – and it can be anything at all: an app, an artefact, an image, an item, an accessory, whatever you want – with a single goal in mind…
…to encourage togetherness, and to inspire a real human interaction, for anyone, anywhere at any time.

Judging Criteria

– Innovation
– Uniqueness & originality of design
– Functionality
– Ability to bring people closer

Prizes

One Winner from each category will receive
– $1,000 USD
– $300 USD worth of LELO products
– Feature design on Design Award website for a year long
– Feature design on all LELO blogs
– Opportunity for Feature & Interview on Major Design Publications